It might seem to you that every second person today is a business owner, but being successful in this venture is not something everyone can do. Being an entrepreneur requires you to handle tons of things and ensure all the tasks are done perfectly, that is if you want to be the best in what you do. Your task becomes even harder if you’re a member of the LBGTQ community and want to live your truth in the business world, but if you stay committed to your goals, there’s nothing that can stand in your way. If you still need a few more tips on how to be a great LBGTQ boss and ensure you’re painting a good picture of your community, here are a few points to cover.
You’re out and proud
Being an LGBT business owner is not easy, especially if you choose to show off your pride. However, being authentic is the key to being a good LGBTQ entrepreneur. With your efforts and bravery, you are paving the way for other members of the community and normalizing LGBTQ-owned businesses. You might struggle to attract a wider audience at first, but if you persevere and show quality and consistency, all people will be interested to become your customers.
You support the T in LGBT
Supporting our trans brothers and sisters is very important, especially in this climate of trans hate and violence. Transgender people are a minority within our already small community, so build an inclusive workplace that will make them feel welcome and allow them to help you grow your business together. Good LGBTQ bosses never pry with invasive questions, rumors and discrimination, and never overlook talent.
You run an inclusive office
In an inclusive office, everyone should feel welcome, pleasant and valued. The best way to achieve that is to get educated and listen to other members of the community. Communicate with your colleagues and provide them with useful feedback. Make sure all your workers are provided with appropriate resources. Sometimes, it’s best to take a unisex route when it comes to the dress code and uniforms. If you take a look at men’s workwear in Australia, you will see great diversity in products, all of which are suitable for a diverse set of humans, no matter how they identify. Allowing workers to feel comfortable in what they wear to work is the key to inclusivity.
You invest in diversity
It’s not hard to find a company that looks like it employs clones. In most cases, the entire workforce of these companies thinks alike, looks alike, likes similar things and has certain characteristics. These companies are not only dismissive of minorities, but they also have a very small window of problem-solving. On the other hand, having a diverse workforce allows you to reach a broad audience of people and have access to versatile ideas and solutions. Diversity also provides opportunities for productive conflict which results in growth. Plus, diversity gives you extra points on the market, which is something you must think about as a business owner.
You have the right associates
Many business owners want to do everything by themselves, but that’s not possible if you want to be successful. Surrounding yourself with good employees and many investors and business partners is the key to success. However, there are so many people out there and finding the right associates might not be easy. You want to work with people that have the right skills, knowledge and qualifications, and on top of that, suit your philosophy and company culture to the T. Another great way to be a good LGBTQ boss is to support other LGBTQ businesses by using their products and services and buy from companies that support our causes.
Being a successful LGBTQ business owner is hard, yet much easier than it was a decade ago. While you might struggle being out and proud with your sexuality and philosophy in the business world, keep in mind that your openness is helping the community grow, thrive and become more mainstream.
