modus vivendi’s christmas line
As both a Christmas and a men’s underwear enthusiast, Modus Vivendi’s latest line has me feeling super excited AND festive! I adore Christmas and during this month find any reason to wear Christmas colors–including underwear. This new line takes direct inspiration from Christmas colors, Santa themes, and classic holiday plaid patterns for some really fun pieces.
Modus Vivendi released the following statement about their new line and promotions:
“Underwear and menswear brand Modus Vivendi is getting everyone in the Christmas mood with a new, limited edition line of underwear and a very special campaign! The brand’s best-selling underwear designs, such as the ‘Boost’ and classic-styled boxers, briefs, backless briefs, and jocks, have been re-released in limited numbers and very special color combinations: festive red, pure white and vibrant tartan prints. You can find them all in the brand’s Christmas line.
The Christmas line is presented in a series of quite amazing photos by renowned photographer Tom Cullis. Positive Christmas spirit is provided by model Patric John, who poses in these limited edition underwear designs in an uplifting, festive mood.
To give you an even bigger choice of underwear to purchase for yourself and your loved ones this season, Modus Vivendi has also put together another special collection, called the Festive line. In this line, you will find a selection of more than 65 stocking fillers in predominantly red or green color! And that’s not all! Every order of 100 euros or more placed in December will benefit from free shipment, plus not just one, but two special free gifts: an online exclusive, limited edition pair of Modus Vivendi briefs and a 170-page diary with the brand’s best loved lifestyle photos of the year, so you can start to plan 2016 in style!”
So as if awesome underwear and the beautiful Patric John weren’t enough, they’re also throwing in free gifts! Modus Vivendi’s Festive line is also a great way to find fun, green and red themed
holiday items. This collection has pages and pages of bright colored underwear of all kings (boxers, shorts, trunks, briefs, jocks, and more).
As far as the actual products in the Christmas line, there are a lot “boost” elements, which are elastics the snap on and off and help lift specific areas. I’ve worn a pair of Modus Vivendi’s underwear that has this, they’re fun, look cool, and are actually really effective. In this line, there are briefs (with or without open back), jockstraps, boxers, low cut bikinis, and several plaid pairs of trunks/briefs in fun holiday tartan patterns.
The advertising campaign for the Christmas line is my perfect holiday aesthetic: gay, festive, gorgeous. It’s filled with mirror selfies, Santa hats, nutcrackers, presents, a cute puppy, and an even cuter model with a gorgeous (festive) smile. Let’s just say this is exactly what I would want for a Christmas card. On that note, I’d certainly love ANY (and all) of the underwear in this collection as Christmas gifts this season!